Geodemographic Research & Predictive Modeling
College Marketing Technologies, Inc. & Applied Marketing Technologies © 2014. All Rights Reserved.| Sed vulputate
College Marketing Technologies (CMT) was formed in the Spring of 1991 through the merging of personnel with three separate areas of expertise: College Recruitment and Financial Aid; Market Segmentation and Targeting; and Computer Systems. Since its inception, CMT has grown to a national presence with over 400 academic clients across the country. It has become the recognized standard for geographic and geodemographic analysis for colleges and universities. For the past ten years our client list includes over 400 academic institutions from large, public universities to small, private colleges.
Several months after CMT was formed, a separate dba, Applied Marketing Technologies (AMT), was added in order to better address the different targeting needs of the non-
CMT/AMT personnel have been cited in the Wall Street Journal, US News & World Report, The Chicago Tribune, The Christian Science Monitor, Philadelphia Inquirer, New York Times, The Daily Herald and numerous local and college-
The sole corporate purpose of CMT/AMT is to provide useful, usable market quantification, segmentation and targeting via the highest quality analytic expertise and practical applications.
Professional, experienced personnel
23 years in business
18 years of practical experience in admissions
Expertise in geodemographic research
Useful & usable applications
Easy to work with